COMMUNICATION DESIGN- GSA ‘18
Benjamin is a modular typeface structured around key components which can be assembled in multiple ways to form the alphabet and numerals. The shapes are inspired by school-taught handwriting, in which each letter adjusts to fit the previous letter, determining the flow of the typeface. Constant throughout the font, the thickness of the stroke is based on a brushstroke.
The alphabet follows a set of strict rules; a high x-height that makes the font round, short stems (ascenders/descenders) structured around two different circles. The font is designed in a way which requires less components. In order to form other letters, the components are repeated, rotated or mirrored, which gives the typeface a mechanical character.
The final piece is a moveable typeset etched onto colourful perspex, using the modular qualities of this typeface to develop a system of 32 slides. Each is engraved with one of the components and can be combined on an overhead projector, with the assembled letters projected on a wall.
Yellow for waves, blue for circles and red for straight lines, the primary colours are borrowed from both Bauhaus aesthetics and educational books. The installation invites the viewer to create their own letters and combinations.
To see more of Anne’s work, visit her website anneseseke.com, or follow her @sesekeanne.