The Revolution Will Be Live-Streamed

 
 
 

POPPY CAMDEN
FASHION DESIGN- GSA '18

 

The Revolution Will Be Live-Streamed is the title of Poppy Camden's degree show collection, filled with socio-political critique and a vivid narrative. 

Interested in using her discipline to serve as commentary, Poppy takes inspiration from news events, observing how we deal with the ever increasing use of technology in today's society:

"We’ve all felt it. An uncertainty, lack of trust in those in power, unsure of who to believe and with the stream of notifications, headlines and updates so constant we’ve become numb to their content- information overload. A familiar feeling in a society where ‘fake news’ is a household phrase, political discontent and lack of faith in the government are commonplace and Orwell’s 1984 seems closer than ever to becoming a reality. The gap between 'them', the decision makers, the politicians and 'us', the ones affected by their choices, is constantly widening and it can often feel like we're simply observing; unable to make our voices heard over the white noise of those in power".

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Playing with the notion of accountably and lack of transparency in modern politics, Poppy used what she called 'wearable misinformation' and 'dishevelled details', where the garments appear to be falling apart on the wearer, intentionally disorientating and confusing her audience, just as readers feel when confronted with the news. 

In a bid to challenge our increasing obsession with technology, augmented reality technology was used to amplify this further. Printed and embroidered details on the garments acted as markers which when viewed through a smartphone, triggered digital content which gave the viewer insight on the inspiration behind the collection. "We live our lives through a phone screen, so instead of trying to challenge this, why not make it part of the experience"?

 
 
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Poppy's collection, indeed reminiscent of shapes and colours from the 1980s, seem to nod towards Mr.Orwell's dystopian predictions, especially set against the concrete interiors of the Savoy during GSA's fashion show.

Topical yet playful, her work reminds us that fashion can still have a great part to play in making social remarks, whilst her attention to detail merges fantasy with great artistic narrative.

 
 
 
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See more of Poppy's work by visiting her website poppycamden.com, or follow her @poppycamdenstudio. 

Look-book photographer Rydel Cerezo,
Runway photographer Daniel Tulloch.

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