COMMUNICATION DESIGN - GRAYS ‘19
Drawn to the work of Eyvind Earle, Charley Harper and Eric Carle, Adam Johannesson refined his nostalgic aesthetic in his delightful illustrations, using print as a medium to bring them to life. ‘Simple shapes alongside playing with proportion, scale, colour and texture is the foundation of the majority of my work. I appreciate simple design and means of communication, with no need to over-complicate things.
I developed this approach to my work by designing and using simple visual language. In my cookbook Bon Appétit, I focused on a clean layout and created minimalist food illustrations, rather than pressure myself to replicate dishes perfectly. I was able to create a unique style which simplified the food down to more basic shapes. In my Faroe Islands project, I created an illustrated tourist guide which also simplified the dramatic landscapes of the islands. I focused on dramatic proportions and embraced colour to create a series of illustrations which reflected Faroe in an accurate way, but also in a style unique to my own tastes as a designer.
I enjoy experimenting with a wide range of processes. In these projects I worked with media ranging from watercolour to digital illustration. I have a lot of interest in design for print and am always considerate of how the finished output will look when produced- this comes down to my choice of paper stock, how my work looks produced and how people can interact with it’.